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FMC212Social Sciences2 Unitsintermediate

Visual Language Of Film

This course, Visual Language of Film, is designed for communication students. It aims to provide detailed knowledge of visual communication, enabling students to master the art of visual representation. The course explores the principles and methods of visual representations that enhance perception, cognition, and usability. It bridges the gap in visual communication design, balancing the needs of communicators with the qualities of the topic.

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60h
Study Time
13
Weeks
5h
Per Week
none
Math Level
Course Keywords
Visual CommunicationFilm LanguageImage AnalysisCommunication TheoryVisual Design

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Communication Theories

2

Visual Communication

3

Semiotics

4

Gestalt Theory

5

Cognitive Theory

6

Visual Language

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assessments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Computer Based Test

Career Opportunities

Explore the career paths this course opens up for you

Graphic Designer

Apply your skills in this growing field

Advertising Specialist

Apply your skills in this growing field

Web Designer

Apply your skills in this growing field

Marketing Manager

Apply your skills in this growing field

Communication Specialist

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

AdvertisingMarketingPublic RelationsFilmWeb Design

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Starting Point: Overview Of Communication

2h

Unit 1: Meaning of Communication

2 study hours
  • •Read the definitions of communication by various scholars.
  • •Examine the inherent features in the definitions of communication.
  • •Define communication in your own words.
Week
2

Module 1: Starting Point: Overview Of Communication

2h

Unit 2: Types of Communication

2 study hours
  • •Distinguish the different levels or types of communication.
  • •Explain each type of communication with examples.
  • •Critically outline the processes involved in intrapersonal communication.
Week
3

Module 1: Starting Point: Overview Of Communication

2h

Unit 3: Forms of Communication

2 study hours
  • •Identify the forms of communication.
  • •Differentiate the forms from the types of communication.
  • •Explain verbal, nonverbal and visual communication with examples.
Week
4

Module 1: Starting Point: Overview Of Communication

2h

Unit 4: Motives of Communication

2 study hours
  • •Discuss the motives behind communication activities.
  • •Think about what to communicate before engaging in any communication activity.
  • •Explain five other motives behind communication activities which were not discussed in this unit.
Week
5

Module 1: Starting Point: Overview Of Communication

2h

Unit 5: Barriers to Effective Communication

2 study hours
  • •Discuss the factors that pose as barriers to effective communication.
  • •Explain how to handle such barriers.
  • •Critically, analyse the particular factor that poses a barrier to your interaction with your friends.
Week
6

Module 2: Visual Communication

2h

Unit 1: Defining Visual Communication

2 study hours
  • •Discuss the meaning of visual communication.
  • •Explain the proper way to define visual communication.
  • •Identify the difference/s in the definitions presented.
Week
7

Module 2: Visual Communication

2h

Unit 2: History of Visual Communication

2 study hours
  • •Discuss the history of visual communication.
  • •Explain how it spans across different disciplines, organisations and industries.
  • •Critically narrate the major events in the history of visual communication.
Week
8

Module 2: Visual Communication

2h

Unit 3: Forms of Visual Communication

2 study hours
  • •Know the different forms of visual communication.
  • •How would knowledge of the forms of visual communication help you in choosing a particular form to use in communicating to kids between the ages of two to five?
  • •Get a daily newspaper of your choice and identify forms of visual communication employed in the adverts.
Week
9

Module 2: Visual Communication

2h

Unit 4: Advantages and Disadvantages of Visual Communication

2 study hours
  • •Discuss the advantages of visual communication forms.
  • •Explain the disadvantages of visual communication forms.
  • •Critically study the advantages of visual communication forms.
Week
10

Module 2: Visual Communication

2h

Unit 5: Perspectives of Image Analysis in Visual Communication

2 study hours
  • •Discuss the perspectives to the analysis of images in visual communication
  • •Explain how to make visual communication forms appealing.
  • •Which of the perspectives is more interesting to you and why?
Week
11

Module 3: Theories Of Visual Communication

2h

Unit 1: What is a Theory?

2 study hours
  • •Study the various definitions and descriptions of a theory by some authors.
  • •Briefly state five definitions of a theory.
Week
12

Module 3: Theories Of Visual Communication

4h

Unit 2: Importance of Theories in the Study of Visual Communication

2 study hours
  • •Discuss the importance of theories in the study of visual communication.
  • •Explain why they are applied in this aspect of human communication.
  • •Answer the true or false questions at the end of the unit.

Unit 3: Categories of Visual Communication

2 study hours
  • •Examine the two major categories of visual communication.
  • •Differentiate between the perceptual and the sensual theories and the groupings under them.
  • •Differentiate perceptual from sensual theories.
Week
13

Module 3: Theories Of Visual Communication

4h

Unit 4: Discussing the Perceptual Theories

2 study hours
  • •Discuss the various theories under the perceptual theory of visual communication which are cognitive and semiotic theories, with examples.
  • •Point out the major difference between semiotic and cognitive theories.

Unit 5: Discussing the Sensual Theories

2 study hours
  • •Discuss the two theories under the sensual category of visual communication.
  • •Answer the true or false questions at the end of the unit.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review key definitions and concepts from Units 1-5 of each module.

2

Create visual examples for each communication theory discussed in Module 3.

3

Practice analyzing advertisements using semiotic and Gestalt principles.

4

Focus on understanding the elements and principles of visual language.

5

Review all Tutor-Marked Assignments (TMAs) and Self-Assessment Exercises (SAEs).

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