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ENT811Management Sciences2 Unitsintermediate

E-Business & Event Management

This course introduces postgraduate students to the core concepts of E-Business and Event Management. It covers a wide range of topics including internet overview, mobile telecommunication, website design, internet advertisement, online shopping, and e-payments. Students will also learn about e-business security, event project management, event human resources, event finance, event marketing, and the role of media in events. The course aims to provide students with the knowledge and skills necessary for successful e-business and event management practices.

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200h
Study Time
13
Weeks
15h
Per Week
basic
Math Level
Course Keywords
E-BusinessEvent ManagementInternetSecurityMarketing

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Internet

2

E-Business

3

E-Payments

4

E-Business Security

5

Event Management

6

Event Marketing

7

Event Finance

Total Topics7 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

E-Business Manager

Apply your skills in this growing field

Event Planner

Apply your skills in this growing field

Marketing Coordinator

Apply your skills in this growing field

Security Analyst

Apply your skills in this growing field

Financial Analyst

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

E-commerceHospitalityTourismEntertainmentTechnology

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Overview of the Internet

5h

Unit 1: Internet

3 study hours
  • •Understand the concept of the Internet and its impact on businesses.
  • •Explore the Internet as a global network and its various components.
  • •Discuss the importance of Internet technology in everyday life.

Unit 2: Mobile Telecommunication

2 study hours
  • •Define mobile communication and telecommunication.
  • •Explain the relationship between mobile communication and telecommunication.
  • •Discuss the importance of mobile telecommunication to an e-business.
Week
2

Module 1: Overview of the Internet

5h

Unit 3: Overview of E-Business

3 study hours
  • •Define E-business and its nature.
  • •Identify and explain the different types of E-business.
  • •Discuss the importance of E-business to traditional businesses.

Unit 4: Website Design

2 study hours
  • •Understand the concept of a website.
  • •Identify the different types of websites.
  • •Discuss the usefulness of websites to businesses.
Week
3

Module 2: Internet Advertisement

4h

Unit 1: Overview of Internet Advertisement

4 study hours
  • •Trace the history of web banners.
  • •Explain display advertising and its various forms.
  • •Differentiate contextual and interactive advertising.
Week
4

Module 2: Internet Advertisement

4h

Unit 2: Online Shopping

4 study hours
  • •Define online shopping and its history.
  • •Identify the target audience for online shopping.
  • •Discuss trends and predictability in online shopping.
Week
5

Module 2: Internet Advertisement

4h

Unit 3: E-payments

4 study hours
  • •List the various forms of e-payments.
  • •Differentiate the various forms of e-payment methods.
  • •Identify the advantages and disadvantages associated with the use of e-payment methods.
Week
6

Module 3: E-Business Security

4h

Unit 1: Introduction to E-Business Security

4 study hours
  • •Discuss the relationship between computers and security.
  • •Explain different security methods such as encryption and digital signatures.
  • •Assess the necessity of security for e-businesses.
Week
7

Module 3: E-Business Security

4h

Unit 2: Business Security Challenges

4 study hours
  • •Identify the needs for e-business security.
  • •Discuss business security challenges such as increased data access.
  • •Explain the importance of scalability and interoperability in e-business security.
Week
8

Module 3: E-Business Security

5h

Unit 3: Network Security and Management

3 study hours
  • •Define network security and management.
  • •Identify the attributes of a secure network.
  • •Explain the levels of security management for different types of businesses.

Unit 4: Copyright Law and Electronic Access to Information

2 study hours
  • •Define copyright and its scope.
  • •Trace the history and development of copyright law.
  • •Explain the limits and exceptions to copyright.
Week
9

Module 3: E-Business Security

4h

Unit 5: Internet Firewall and Fraud Prevention

4 study hours
  • •Define Internet firewalls and their benefits.
  • •Identify the tools used by hackers.
  • •Discuss basic firewall design decisions and types of firewalls.
Week
10

Module 4: Overview of Event Management

5h

Unit 1: Introduction to Event Management

3 study hours
  • •Describe the basic characteristics of events.
  • •Explain the evolution and history of events.
  • •Analyse the structure of the current events industry.

Unit 2: Event Project Management

2 study hours
  • •Identify the importance of event project management to the events industry.
  • •Explain the organizational issues that are taken into consideration in events management projects.
  • •Relate event project management to conventional event planning theories and practices.
Week
11

Module 4: Overview of Event Management

5h

Unit 3: Event Human Resource

3 study hours
  • •Analyse the human resource challenges of managing events.
  • •Explain the process of event recruitment and selection.
  • •Evaluate the complexities of managing event employees and volunteers.

Unit 4: Event Finance

2 study hours
  • •Appreciate why financial skills are an important part of the event manager's portfolio of skills.
  • •Understand the key financial terminology that is often applied to events.
  • •Understand the meaning of budgeting in operational, tactical and strategic event management contexts.
Week
12

Module 4: Overview of Event Management

4h

Unit 5: Event Marketing

4 study hours
  • •Describe practical event market analysis methods and considerations.
  • •Explain marketing planning components.
  • •Evaluate the relevance of event marketing as an effective relationship-building tool.
Week
13

Module 4: Overview of Event Management

4h

Unit 6: Event and the Media

4 study hours
  • •Define event media.
  • •Understand the role of the media in modern events.
  • •Identify what is required to manage media coverage of events.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all module objectives and key terms.

2

Practice applying security measures to different e-business scenarios.

3

Develop sample marketing plans for various types of events.

4

Create budget templates and practice financial analysis.

5

Analyze case studies of successful and unsuccessful events.

6

Focus on understanding the legal and ethical considerations in e-business and event management.

7

Create concept maps linking units within each module.

8

Practice writing press releases and media kits.

9

Review all Tutor-Marked Assignments (TMAs) and feedback.

10

Allocate specific study hours for each module based on difficulty level.

11

Create flashcards for key terms and definitions.

12

Join online study groups to discuss challenging concepts.

13

Practice time management during mock exams.

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