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DES218Social Sciences2 Unitsintermediate

Communication and Development

This course explores the concepts of communication and development, emphasizing the importance of communication in fostering positive societal changes. It covers paradigms shifts in communication for development, the essence of research, and various areas of concern, including education, health, political, internal security, environmental, and technological development. The course also examines the role of different media, such as interpersonal, folk, print, broadcast, and new media, in development communication.

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26h
Study Time
13
Weeks
2h
Per Week
none
Math Level
Course Keywords
CommunicationDevelopmentMediaResearchParadigms

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Development Communication Concepts

2

Importance of Communication in Development

3

Paradigms Shift in Communication

4

Communication for Educational Development

5

Communication for Health Development

6

Media and Development Communication

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Computer Based Test

Career Opportunities

Explore the career paths this course opens up for you

Development Communication Specialist

Apply your skills in this growing field

Public Relations Officer

Apply your skills in this growing field

Social Media Manager

Apply your skills in this growing field

Communication Strategist

Apply your skills in this growing field

Program Officer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Non-Governmental Organizations (NGOs)Government AgenciesInternational Development OrganizationsMedia and Communication FirmsPublic Health Sector

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Understanding Communication and Development

2h

Unit 1: Concepts of development and communication

2 study hours
  • •Define development and communication.
  • •Identify approaches to development.
  • •Examine perspectives of development.
  • •Relate development and communication.
Week
2

Module 1: Understanding Communication and Development

2h

Unit 2: Importance of Communication in Development

2 study hours
  • •Explain the importance of development communication.
  • •Discuss the role of communication in providing information and knowledge.
  • •Describe how communication empowers individuals and mobilizes communities.
Week
3

Module 1: Understanding Communication and Development

2h

Unit 3: Paradigms Shift in Communication for Development

2 study hours
  • •Identify and explain the dominant paradigm in development communication.
  • •Discuss the shift towards alternative paradigms.
  • •Analyze the role of mass media in behavioral change.
  • •Understand the limitations of the dominant paradigm.
Week
4

Module 1: Understanding Communication and Development

2h

Unit 4: The Essence of Research in Communication Development

2 study hours
  • •Explain the importance of planning development communication efforts.
  • •Discuss the role of research in development communication.
  • •Identify areas of research in development communication.
  • •Describe the stages of research for effective programs.
Week
5

Module 2: Areas of Concern in Communication For Development

2h

Unit 1: Communication for Educational Development

2 study hours
  • •Discuss the contribution of media to educational development.
  • •Explain the changing face of education with digital media.
  • •Describe the importance of digital media in educational development.
  • •Explore the role of media in direct and indirect teaching.
Week
6

Module 2: Areas of Concern in Communication For Development

2h

Unit 2: Communication for Health Development

2 study hours
  • •Discuss the role of communication in health care delivery.
  • •Explain the components of development health communication.
  • •Analyze the effect of health communication gaps on health development.
  • •Describe information management in the health sector.
Week
7

Module 2: Areas of Concern in Communication For Development

2h

Unit 3: Communication for Political Development

2 study hours
  • •Discuss the roles of communication in political development.
  • •Explain persuasive political communication and propaganda.
  • •Describe participatory political communication and development.
  • •Identify types of participation in developmental political communication.
Week
8

Module 2: Areas of Concern in Communication For Development

2h

Unit 4: Communication for Internal Security, Environmental, and Technological Development

2 study hours
  • •Discuss the role of development communication in internal security.
  • •Explain development communication in environmental hazards.
  • •Describe digital innovation tools in communication for development.
  • •Analyze the role of security agencies in promoting development security communication.
Week
9

Module 3: Media and Development Communication

2h

Unit 1: Interpersonal and Folk Media for Development Communication

2 study hours
  • •Distinguish interpersonal channel of communication from other channels.
  • •Highlight the characteristics of effective interpersonal communication.
  • •Enumerate the essence of interpersonal communication in development.
  • •Highlight the benefits of flipcharts to development communication.
Week
10

Module 3: Media and Development Communication

2h

Unit 2: Print Media for Development Communication

2 study hours
  • •Identify the printed materials that are useful in development communication.
  • •Enumerate the usefulness of newspapers, posters and leaflets and adult literacy/school books to development communication.
  • •List the elements of print material production.
  • •Describe the process of printing production.
Week
11

Module 3: Media and Development Communication

2h

Unit 3: Broadcast Media for Development Communication

2 study hours
  • •Examine the roles of radio in development.
  • •Describe the approaches for using radio for development.
  • •Describe the various radio formats suitable in communication for development.
  • •Identify the television programme formats that can be used in communication for development.
Week
12

Module 3: Media and Development Communication

2h

Unit 4: New Media for Development Communication

2 study hours
  • •Identify the various components that make up the new media.
  • •Enumerate the potentials of new media technologies for development.
  • •Describe the criticism against the new media for development in Africa.
Week
13

Module 3: Media and Development Communication

4h

Final Revision

4 study hours
  • •Review all course materials.
  • •Practice self-assessment exercises.
  • •Prepare for final examination.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking Units 1-4 development communication concepts.

2

Review case studies in Units 5-8, focusing on applying communication strategies.

3

Practice analyzing media examples from Units 9-12, identifying key techniques.

4

Allocate study time evenly across all three modules.

5

Focus on understanding the theoretical frameworks and their practical applications.

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