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BUS849Management Sciences Unitsintermediate

Strategic Management

This course provides an in-depth understanding of strategic management, covering its definition, scope, and theories. It explores SWOT analysis, environmental analysis, and fundamental approaches to strategic management. The course also examines different types of strategies, key concepts in strategic planning, strategy formulation, implementation, and the impact of organizational culture, leadership, and rewards. Additionally, it addresses the role of technology and the need for alternative strategies in a dynamic business environment.

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48h
Study Time
13
Weeks
4h
Per Week
basic
Math Level
Course Keywords
Strategic ManagementSWOT AnalysisStrategy FormulationImplementationEnvironmental Analysis

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Strategic Management

2

SWOT Analysis

3

Environmental Analysis

4

Strategy Formulation

5

Strategy Implementation

6

Strategy Evaluation

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Business Analyst

Apply your skills in this growing field

Management Consultant

Apply your skills in this growing field

Strategic Planner

Apply your skills in this growing field

Project Manager

Apply your skills in this growing field

Entrepreneur

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

ConsultingFinanceHealthcareTechnologyManufacturing

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Introduction to Strategic Management

2h

Unit 1: Introduction to Strategic Management

2 study hours
  • •Read Unit 1: Introduction to Strategic Management
  • •Understand the meaning and components of strategic management
  • •Identify elements and characteristics of a mission statement
Week
2

Module 1: Introduction to Strategic Management

2h

Unit 2: Corporation and Management

2 study hours
  • •Read Unit 2: Corporation and Management
  • •Analyze components of an effective mission statement
  • •Discuss elements included in a company's profile
Week
3

Module 1: Introduction to Strategic Management

2h

Unit 3: Fundamental Approach to Strategic Management

2 study hours
  • •Read Unit 3: Fundamental Approach to Strategic Management
  • •Understand key concepts and principles of strategic management
  • •Evaluate how industrial factors influence strategic decision-making
Week
4

Module 1: Introduction to Strategic Management

2h

Unit 4: Environmental Analysis

2 study hours
  • •Read Unit 4: Environmental Analysis
  • •Define key elements and factors that influence the industry environment
  • •Identify components of the external environment
Week
5

Module 1: Introduction to Strategic Management

2h

Unit 5: SWOT Analysis

2 study hours
  • •Read Unit 5: SWOT Analysis
  • •Explain the meaning of SWOT analysis
  • •Identify and assess internal strengths and weaknesses of a business
Week
6

Module 2: Strategic Choice

2h

Unit 1: Strategic Choice

2 study hours
  • •Read Unit 1: Strategic Choice
  • •Explain the process of selecting a course of action
  • •Identify factors that serve as the basis for considering different strategic options
Week
7

Module 2: Strategic Choice

2h

Unit 2: Strategic Planning

2 study hours
  • •Read Unit 2: Strategic Planning
  • •Explain the definition of strategic planning
  • •Differentiate between strategic planning and fiscal planning
Week
8

Module 2: Strategic Choice

2h

Unit 3: Strategy Formulation

2 study hours
  • •Read Unit 3: Strategy Formulation
  • •Articulate key components and considerations in the strategy formulation process
  • •Explain how the formulated strategy aligns with the organization's goals
Week
9

Module 2: Strategic Choice

2h

Unit 4: Types of Strategy

2 study hours
  • •Read Unit 4: Types of Strategy
  • •Identify and differentiate between different strategic approaches
  • •Analyze situational factors that influence the selection of a specific strategy
Week
10

Module 2: Strategic Choice

2h

Unit 5: Strategy Implementation and Execution

2 study hours
  • •Read Unit 5: Strategy Implementation and Execution
  • •Give a clear definition of strategy implementation
  • •Identify key stakeholders responsible for strategy implementation
Week
11

Module 3: Strategy Evaluation

2h

Unit 1: Strategy Evaluation

2 study hours
  • •Read Unit 1: Strategy Evaluation
  • •Explain the importance of assessing strategy effectiveness
  • •Identify key components of strategy evaluation
Week
12

Module 3: Strategy Evaluation

4h

Unit 2: Strategy Evaluation Using Other Technique

2 study hours
  • •Read Unit 2: Strategy Evaluation Using Other Technique
  • •Identify shortcomings of the BCG matrix
  • •Analyze corporate strategies in relation to the organization's goals

Unit 3: Strategy Implementation and Control

2 study hours
  • •Read Unit 3: Strategy Implementation and Control
  • •Identify potential problems and apply problem-solving skills
  • •Assess the strategy implementation process and identify gaps
Week
13

Module 3: Strategy Evaluation

4h

Unit 4: Strategy Implementation and Organisation's Culture, Leadership and Rewards

2 study hours
  • •Read Unit 4: Strategy Implementation and Organisation's Culture, Leadership and Rewards
  • •Discuss how organizational culture can influence strategy implementation
  • •Identify the role of leadership in driving organizational goals

Unit 5: Implementing Strategy: Organization's Response, Innovation and Politics

2 study hours
  • •Read Unit 5: Implementing Strategy: Organization's Response, Innovation and Politics
  • •Identify the importance of company flexibility and responsiveness
  • •Explain how well-designed reward systems can incentivize employees

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all unit objectives and summaries

2

Practice SWOT analysis on real-world companies

3

Create concept maps linking strategy formulation and implementation

4

Study case studies to understand practical applications

5

Focus on understanding different types of strategies and their suitability for various scenarios

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