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TSM441Social Sciences2 Unitsintermediate

Strategic Management In Hospitality And Tourism

This course introduces learners to advanced and contemporary knowledge of strategic management in the hospitality and tourism sectors. It aims to equip future leaders and managers with the analytical and practical managerial skills needed for professional and efficient job performance. The course highlights holistic approaches to strategic management, emphasizing synergies between external and internal environments. Structured in a model approach, it helps learners understand the basics and develop independent approaches to complexities and uncertainties in the business environment.

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65h
Study Time
13
Weeks
5h
Per Week
none
Math Level
Course Keywords
Strategic ManagementHospitalityTourismCorporate StrategyIndustry Context

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Introduction to Strategic Management

2

Hospitality and Tourism Context

3

Corporate Strategy

4

Task Environment Analysis

5

Organizational Structure

6

ICT Application in Tourism

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Hotel Manager

Apply your skills in this growing field

Tourism Consultant

Apply your skills in this growing field

Restaurant Manager

Apply your skills in this growing field

Event Planner

Apply your skills in this growing field

Travel Agent

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

HospitalityTourismTravelEvent ManagementFood Service

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Introduction

3h

Unit 1: Introduction to Strategic Management

3 study hours
  • •Read Unit 1: Understand the historical origins of strategic management and its evolution.
  • •Identify the different schools of thought on strategic management.
  • •Define key terms like mission, vision, goals, and objectives.
Week
2

Module 1: Introduction

3h

Unit 2: Strategic Management in Hospitality and Tourism

3 study hours
  • •Read Unit 2: Define the hospitality and tourism context.
  • •Evaluate the characteristics and types of hospitality and tourism organizations.
  • •Analyze how these characteristics influence strategic management practices.
Week
3

Module 1: Introduction

3h

Unit 3: Corporate Strategy for Hospitality and Tourism

3 study hours
  • •Read Unit 3: Understand the importance of mission and stakeholders in tourism management.
  • •Identify techniques of strategic analysis and choice.
  • •Enumerate the process of strategic implementation.
Week
4

Module 1: Introduction

3h

Unit 4: The Hospitality and Tourism Industry Context

3 study hours
  • •Read Unit 4: Define and explain the role of the external environment.
  • •Explain strategy formulation from a contingency perspective.
  • •Explain environment dimensions as they relate to hospitality and tourism.
Week
5

Module 1: Introduction

3h

Unit 5: Macro Environment & Hospitality and Tourism

3 study hours
  • •Read Unit 5: Describe the macro environment and its components.
  • •Explain how different environmental types impact the hospitality and tourism industry.
  • •Analyze the key variables and issues within each macro-environmental category.
Week
6

Module 2:

3h

Unit 1: The Task Environment and its influence

3 study hours
  • •Read Unit 1: Discuss the immediate or task environment.
  • •Explain the Five Forces Model in the context of the hospitality and tourism industry.
  • •Analyze the dynamics of competition and strategic groups.
Week
7

Module 2:

3h

Unit 2: The Organization Context

3 study hours
  • •Read Unit 2: Identify different stakeholders and their influence.
  • •Explain organizational functions and their roles.
  • •Discuss the complexity of the internal environment of hospitality and tourism organizations.
Week
8

Module 2:

3h

Unit 3: Business Level Strategies

3 study hours
  • •Read Unit 3: Explain the term 'competitive strategy'.
  • •Understand positioning and generic business strategies.
  • •Assess business-level strategy in hospitality and tourism firms.
Week
9

Module 2:

3h

Unit 4: Corporate Level Strategies

3 study hours
  • •Read Unit 4: Explain corporate strategy and identify its competences.
  • •Evaluate different approaches to corporate strategy development.
  • •Analyze how corporate strategies add value to organizations.
Week
10

Module 2:

3h

Unit 5: Network Level Strategies

3 study hours
  • •Read Unit 5: Discuss motivations for forming strategic alliances.
  • •State the advantages and disadvantages of strategic alliances.
  • •Explain management contracting, franchising, and joint ventures.
Week
11

Module 3:

3h

Unit 1: Strategy Formation-Formulation Approaches

3 study hours
  • •Read Unit 1: Explain strategy formation, formulation, and implementation.
  • •Discuss the different approaches to strategy formation.
  • •Evaluate strategy formulation and implementation from a holistic perspective.
Week
12

Module 3:

3h

Unit 2: Strategy Implementation and change

3 study hours
  • •Read Unit 2: Explain the need for a strategy implementation framework.
  • •State potential barriers and challenges in developing and implementing strategies.
  • •Evaluate methods to overcome resistance to strategy implementation.
Week
13

Module 3:

6h

Unit 3: Strategic Management problems

3 study hours
  • •Read Unit 3: Explain the challenges of strategic management in the context of hospitality and tourism.
  • •Analyze the terms dynamics, content, context, process, and outcome.
  • •Discuss how hospitality and tourism organizations can sustain competitiveness.

Unit 4: Strategy and ICT Application

3 study hours
  • •Read Unit 4: Discuss the growth of ICT in the tourism and hospitality industry.
  • •State the benefits of ICT in the strategic management of airlines.
  • •Explain how ICT facilitates airline operations.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create detailed summaries of each unit, focusing on key concepts and definitions.

2

Develop case studies applying strategic management principles to real-world hospitality scenarios.

3

Practice SWOT analysis for different tourism organizations.

4

Review the Five Forces Model and its application to the hospitality industry.

5

Prepare examples of successful and unsuccessful strategy implementations.

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