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MAC425Social Sciences3 Unitsintermediate

Public Relations Practice

This course, Public Relations in Practice, is designed for undergraduate Mass Communication students. It provides applicatory knowledge of public relations skills, processes, and practice, guiding students with relevant theories. Students will gain an in-depth understanding of basic principles for effective public relations, acquaint themselves with mainstream literature, and apply core concepts for successful practice. The course offers informative insights into course content and provides relevant materials for familiarity with the subject matter, engaging students in productive thinking.

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40h
Study Time
13
Weeks
3h
Per Week
none
Math Level
Course Keywords
Public RelationsCommunicationStrategyPracticeMedia Relations

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Public Relations Principles

2

Public Relations Strategy

3

Media Relations

4

Community Relations

5

Crisis Management

6

Financial Public Relations

7

Government Relations

8

Public Relations Theories

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assignments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Public Relations Manager

Apply your skills in this growing field

Communications Specialist

Apply your skills in this growing field

Media Relations Officer

Apply your skills in this growing field

Corporate Communications Officer

Apply your skills in this growing field

Public Affairs Consultant

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Corporate SectorGovernment AgenciesNon-Profit OrganizationsMedia and EntertainmentConsulting Firms

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Nature of Public Relations

2h

Unit 1: Meaning of Public Relations

2 study hours
  • •Read the definition of public relations and reflect on its implications.
  • •Consider how public relations extends beyond corporate organizations.
  • •Analyze the elements of persuasive and purposive communication.
Week
2

Module 1: Nature of Public Relations

2h

Unit 2: Publics in Public Relations Practice

2 study hours
  • •Differentiate between internal and external publics.
  • •Analyze how an organization's actions impact its publics.
  • •Consider the role of a Public Relations Director in managing relationships.
Week
3

Module 1: Nature of Public Relations

2h

Unit 3: Functions of Public Relations

2 study hours
  • •Examine the factors influencing the growth of public relations.
  • •Discuss the relevance of public relations in organizational management.
  • •Consider the roles public relations plays in corporate and societal lives.
Week
4

Module 1: Nature of Public Relations

2h

Unit 4: Qualities of Public Relations Practitioners

2 study hours
  • •Enumerate the educational qualifications required to practice public relations.
  • •Consider the traits and non-certificated qualities needed to excel.
  • •Reflect on the moral and psychological qualities of public relations practitioners.
Week
5

Module 2: Public Relations Process and Application

2h

Unit 1: Public Relations Strategy

2 study hours
  • •Define public relations strategy.
  • •Explain the specific plan for a public relations strategy.
  • •Enumerate the parameters for assessing performance in PR strategy.
Week
6

Module 2: Public Relations Process and Application

2h

Unit 2: Public Relations Tactics

2 study hours
  • •Define tactics in a public relations context.
  • •List the types of public relations tactics.
  • •Differentiate between controlled and uncontrolled tactics.
Week
7

Module 2: Public Relations Process and Application

2h

Unit 3: Research in Public Relations

2 study hours
  • •Explain the meaning and forms of public relations research.
  • •State the process for executing public relations research.
  • •Categorize public relations research into different forms.
Week
8

Module 2: Public Relations Process and Application

2h

Unit 4: Budget and Budgeting in Public Relations

2 study hours
  • •Define the meaning and essence of a budget.
  • •Explain the basic elements of budgeting.
  • •Describe a typical public relations budget.
Week
9

Module 3: Major Field of Public Relations Practice

2h

Unit 1: Community Relations

2 study hours
  • •Define community relations technically.
  • •Discuss why the practice of community relations is important.
  • •Explain strategic ways for enhancing relationships between organizations and their host communities.
Week
10

Module 3: Major Field of Public Relations Practice

2h

Unit 2: Financial Public Relations

2 study hours
  • •Explain the meaning and nature of financial public relations.
  • •List those involved in financial public relations practice.
  • •Describe what is involved in financial public relations practice.
Week
11

Module 3: Major Field of Public Relations Practice

2h

Unit 3: Media Relations

2 study hours
  • •Define the meaning and state the objectives of media relations.
  • •Explain the synergy between media and public relations.
  • •Discuss media relations instruments or tools.
Week
12

Module 3: Major Field of Public Relations Practice

2h

Unit 4: Government Relations

2 study hours
  • •Explain the rudiments of government relations.
  • •Discuss the major scope of government public relations.
  • •Explain the rudiments of lobbying as a public relations tool.
Week
13

Final Revision

4h

Final Revision

4 study hours
  • •Review all modules and units.
  • •Work on assignments.
  • •Prepare for final examination.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all Tutor-Marked Assignments (TMAs) and Self-Assessment Exercises (SAEs).

2

Create concept maps linking key theories from Module 5 to practical applications.

3

Focus on understanding the different types of publics and how to tailor communication strategies for each.

4

Practice writing press releases and preparing for press conferences.

5

Study case studies related to crisis management and issues management.

6

Allocate specific time slots for each module, prioritizing areas of difficulty.

7

Form a study group to discuss and clarify complex concepts.

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