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MAC424Social Sciences3 Unitsintermediate

Intertional Advertising and Production

This course explores the concepts of international advertising and propaganda. It examines the nature, roles, and relevance of international advertising, including its use as a tool for social engineering. The course also covers propaganda, its origins, principles, and functions, as well as ethical and social responsibility issues in international advertising and propaganda. It also analyzes local versus global advertising strategies.

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156h

Study Time

13

Weeks

12h

Per Week

none

Math Level

Course Keywords

International AdvertisingPropagandaGlobal MarketingAdvertising EthicsSocial Responsibility

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

📚

Math Level

No Math

📖

Learning Type

Theoretical Focus

Course Topics

Key areas covered in this course

1

Global Advertising

2

Propaganda

3

Marketing Mix

4

Ethical Advertising

5

Social Responsibility

6

International Diplomacy

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assessments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Advertising Manager

Apply your skills in this growing field

Marketing Consultant

Apply your skills in this growing field

Public Relations Specialist

Apply your skills in this growing field

Brand Manager

Apply your skills in this growing field

Media Planner

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Advertising AgenciesMarketing DepartmentsPublic Relations FirmsMedia CompaniesGovernment Agencies

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: The Concept of International Advertising

6h

Unit 1: Nature of Global Advertising

3 study hours

•Read the introduction to global advertising.
•Define global advertising and identify its key features.
•Discuss the historical development of global advertising.
•Analyze the nature of global advertising and its impact on international markets.

Unit 2: Importance of International Advertising

3 study hours

•Explain the importance of global advertising in promoting sales and introducing new products.
•Discuss how advertising creates a good public image and supports mass production.
•Analyze the role of advertising in research and development, education, and supporting the press.

Week

2

Module 1: The Concept of International Advertising

7h

Unit 3: Roles and Relevance of International Advertising and Promotion

4 study hours

•Explain the role of advertising and promotion in the marketing mix.
•Discuss the relevance of advertising and promotion in the global society.
•Analyze how advertising encourages purchasing and reflects cultural trends.
•Examine the role of advertising in promoting economic growth and improving the standard of living.

Unit 4: Advertising: A Tool for Social Engineering in a Globalised World

3 study hours

•Define social engineering and its historical development.
•Discuss the role of advertising in social engineering.
•Analyze how advertising influences popular attitudes and social behaviors on a large scale.

Week

3

Module 1: The Concept of International Advertising

7h

Unit 5: Barriers to International Advertising and Campaigns

4 study hours

•Identify the barriers to international advertising and campaigns.
•Discuss market differences and consumer differences.
•Analyze the impact of cultural differences and communication syntax on advertising effectiveness.

Unit 6: Overcoming the Challenges Facing International advertising

3 study hours

•Discuss strategies for overcoming the challenges facing international advertising.
•Analyze the importance of language and culture in international advertising.
•Examine the role of message modifications in avoiding cultural values.

Week

4

Module 2: Propaganda: Nature and Application

7h

Unit 1: Propaganda: a coin of two faces

4 study hours

•Define propaganda and discuss its dual nature.
•Analyze the advantages and disadvantages of propaganda.
•Examine the role of propaganda in influencing attitudes and behaviors.

Unit 2: Origin of propaganda

3 study hours

•Explain the origin of propaganda and its evolution from religious to political contexts.
•Discuss the negative connotations associated with propaganda.
•Analyze the use of propaganda by political demagogues.

Week

5

Module 2: Propaganda: Nature and Application

7h

Unit 3: Principles and characteristics of propaganda

4 study hours

•Discuss the principles and characteristics of propaganda.
•Analyze how propaganda attacks the group through individuality.
•Examine the role of manipulation in propaganda.

Unit 4: Functions and usages of propaganda

3 study hours

•Explain the functions and usages of propaganda.
•Discuss how propaganda is used by governments, politicians, and pressure groups.
•Analyze the role of propaganda in boosting sales and maintaining customer loyalty.

Week

6

Module 2: Propaganda: Nature and Application

7h

Unit 5: Criticism against propaganda

4 study hours

•Discuss the criticisms against propaganda.
•Analyze the subtle methods through which propaganda works.
•Examine the negative impacts of propaganda on independent thought and public cynicism.

Unit 6: Propaganda as a tool in international advertising and diplomacy

3 study hours

•Explain the relationship between propaganda, international advertising, and diplomacy.
•Discuss the propaganda techniques used in international advertising.
•Analyze the role of propaganda in winning support for a cause or policy.

Week

7

Module 3: Local Versus Global Advertising

4h

Unit 1: Concept of Domestic and Global Advertising

4 study hours

•Explain the concepts of domestic and global advertising.
•Differentiate between rural, local, and regional advertising.
•Analyze the role of domestic advertising in promoting local businesses.

Week

8

Module 3: Local Versus Global Advertising

4h

Unit 2: Problems Associated with Global Advertising

4 study hours

•Discuss the problems associated with global advertising.
•Analyze the impact of cultural and economic imperialism on local advertising agencies.
•Examine the situations where globalization of advertising is appropriate.

Week

9

Module 3: Local Versus Global Advertising

4h

Unit 3: Decision Areas in International Advertising

4 study hours

•Identify the decision areas in international advertising.
•Discuss centralization, decentralization, and combination strategies.
•Analyze the criteria for agency selection and the role of advertising research.

Week

10

Module 3: Local Versus Global Advertising

4h

Unit 4: Promotional Mix Elements in International Advertising

4 study hours

•Explain the promotional mix elements in international advertising.
•Discuss the role of sales promotion, personal selling, and public relations.
•Analyze the use of publicity and lobbying in international advertising.

Week

11

Module 4: Ethical and Social Responsibility in International Advertising and Propaganda

4h

Unit 1: The Advertising Dimension of Adjusting Propaganda to Positive Uses

4 study hours

•Discuss the advertising dimension of adjusting propaganda to positive uses.
•Analyze advertising criticism and the positive usage of propaganda.
•Examine the role of perception management in advertising.

Week

12

Module 4: Ethical and Social Responsibility in International Advertising and Propaganda

4h

Unit 2: Economic Effects of Advertising in a Free Economy

4 study hours

•Explain the economic effects of advertising in a free economy.
•Discuss the positive effects of advertising on society, economy, and choice.
•Analyze the economic impact of advertising in the United States.

Week

13

Module 4: Ethical and Social Responsibility in International Advertising and Propaganda

5h

Unit 3: Beyond Economic Gains: Using Advertising and Propaganda to Improve Human Dignity

5 study hours

•Discuss how advertising and propaganda can improve human dignity.
•Analyze the role of advertising in personal lifestyle and business engagement.
•Examine the use of corporate advertising and company advertising techniques.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all module introductions and summaries to reinforce key concepts

2

Create flashcards for key terms and definitions related to advertising and propaganda

3

Practice analyzing real-world advertising campaigns for ethical and social responsibility issues

4

Focus on understanding the different types of propaganda and their applications

5

Prepare case studies on successful and unsuccessful international advertising campaigns

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