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MAC412Social Sciences3 Unitsintermediate

Media Management

This course introduces students to the principles and skills of mass media organization management. It explores the general philosophy of management and management theories, focusing on their application within contemporary media organizations. Key areas include management functions, managerial skills, communication lines, conflict management, and ethical considerations. The course also covers legal and ethical issues pertinent to media organization management, preparing students for administrative roles in the evolving media landscape.

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156h

Study Time

13

Weeks

12h

Per Week

none

Math Level

Course Keywords

Media ManagementManagement TheoriesMedia OrganizationsEthicsCommunication

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

📚

Math Level

No Math

📖

Learning Type

Theoretical Focus

Course Topics

Key areas covered in this course

1

Management Principles

2

Management Theories

3

Media Organization Structures

4

Communication Processes

5

Performance Appraisal

6

Motivation

7

Conflict Management

8

Media Ownership

9

Ethics and Social Responsibility

Total Topics9 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assignments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Media Manager

Apply your skills in this growing field

News Editor

Apply your skills in this growing field

Program Director

Apply your skills in this growing field

Advertising Manager

Apply your skills in this growing field

Public Relations Officer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

NewspapersTelevision StationsRadio StationsAdvertising AgenciesPublic Relations Firms

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Understanding the Concept of Management in Media Organisations

2h

Unit 1: Meaning and Types of Media Management

2 study hours

•Define management and its types.
•Explain management in the media context.
•Discuss the differences between conventional, systematic, and scientific management.

Week

2

Module 1: Understanding the Concept of Management in Media Organisations

2h

Unit 2: Functions and Characteristics of Media Management

2 study hours

•Identify and explain the five functions of management: planning, organizing, staffing, directing, and controlling.
•Discuss the characteristics of media management, such as being purposive, time-oriented, and all-pervasive.

Week

3

Module 1: Understanding the Concept of Management in Media Organisations

2h

Unit 3: Purpose of Media Management/Managerial Skills

2 study hours

•Identify the purposes of media management, including profit-making and public service.
•Explain the managerial skills needed in media organizations, such as strategic thinking, effective communication, and resilience.

Week

4

Module 1: Understanding the Concept of Management in Media Organisations

2h

Unit 4: Qualities/Duties of a Media Manager

2 study hours

•Identify the qualities of a media manager, including creativity, versatility, and integrity.
•Discuss the duties of a media manager, such as decision-making, policy formation, and staff recruitment.

Week

5

Module 2: Theoretical Perspectives to Media Management

2h

Unit 1: Management Theories: Meaning and Relevance in Media Organisation Management

2 study hours

•Define theory and explain its relevance in media organization management.
•Discuss how management theories help in managing reality and enhancing productivity.

Week

6

Module 2: Theoretical Perspectives to Media Management

2h

Unit 2: Classical Management Theories

2 study hours

•Discuss Fredrick Taylor's classical scientific management theory.
•Explain Taylor's contributions, including performance standards and differential piece rate system.

Week

7

Module 2: Theoretical Perspectives to Media Management

2h

Unit 3: Behavioural and Human Relations Management Theories

2 study hours

•Discuss Behavioural Management Theories.
•Explain Douglas McGregor's Theory X and Theory Y.
•Discuss Abraham Maslow's Hierarchy of Needs.

Week

8

Module 2: Theoretical Perspectives to Media Management

2h

Unit 4: Systems and Contingency Theories

2 study hours

•Explain the basic assumptions of the systems theory.
•Discuss the socio-technical systems theory.

Week

9

Module 2: Theoretical Perspectives to Media Management

2h

Unit 5: Quantitative Management and Total Quality Management (TQM)

2 study hours

•Discuss quantitative management theories.
•Explain the concept of Total Quality Management (TQM).

Week

10

Module 3: Media Organisation and its Environment

2h

Unit 1: Meaning and Types of Media Organisation

2 study hours

•Explain the meaning of organization in the media context.
•Identify the various types of media organization, including sole proprietorships, partnerships, and incorporated organizations.

Week

11

Module 3: Media Organisation and its Environment

2h

Unit 2: Nature and Features of Media Organisations

2 study hours

•Explain the nature of media organizations, differentiating between formal and informal organizations.
•Identify and explain the features of media organizations, such as having a purpose, division of labor, and good environmental relations.

Week

12

Module 3: Media Organisation and its Environment

2h

Unit 3: Media Organisational Structures

2 study hours

•Discuss media organizational structures.
•Identify and explain the types of media organizational structures, such as mechanistic, adhocratic, and classical structures.

Week

13

Module 3: Media Organisation and its Environment

2h

Unit 4: Departments in Media Organisations

2 study hours

•Discuss the various departments in media organizations (print and electronic).
•Explain the roles and responsibilities of personnel in each department.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review key management theories from Modules 1 and 2, focusing on their practical applications in media settings.

2

Create case studies based on real-world media scenarios and apply relevant management principles to solve them.

3

Practice analyzing organizational structures and communication flowcharts to identify potential inefficiencies.

4

Study ethical codes and legal frameworks to prepare for questions on media ethics and social responsibility.

5

Focus on conflict management strategies and practice applying them to different workplace situations.

6

Review all tutor-marked assignments (TMAs) and incorporate feedback into your study notes.

7

Create concept maps linking Units 3-5 organizational structure concepts.

8

Practice writing concise and effective communication strategies for various media scenarios from Units 1-2.

9

Dedicate specific study sessions to ethics and legal frameworks from Units 3-4 weekly.

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