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DAM361Sciences2 Unitsintermediate

Business Communication & Network

This course introduces students to the fundamental concepts of business communication and computer networks. It covers various network types, configurations, and advantages, along with the principles of internetworking and network management. Students will explore business organizations, marketing strategies, and marketing plan development. The course aims to equip students with a basic understanding of networking and business concepts, providing a foundation for further study in these areas.

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48h
Study Time
13
Weeks
4h
Per Week
basic
Math Level
Course Keywords
Business CommunicationComputer NetworksMarketing PlanInternetworkingNetwork Management

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Communication Networks

2

Transmission Media

3

Network Protocols

4

IEEE 802 LAN Standards

5

Internetworking

6

Marketing Principles

7

Business Organizations

8

Marketing Plan

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (2 methods)

tutor-marked assignments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Network Administrator

Apply your skills in this growing field

Marketing Assistant

Apply your skills in this growing field

Business Analyst

Apply your skills in this growing field

IT Support Specialist

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

TelecommunicationsInformation TechnologyBusiness ManagementMarketingE-commerce

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Introduction to Communication Networks

2h

Unit 1: Introduction to Communication Networks

2 study hours
  • •Read the introduction to communication networks.
  • •Define key terms related to network topologies.
  • •Discuss the importance of communication in business.
Week
2

Module 1: Introduction to Communication Networks

2h

Unit 2: Transmission Media

2 study hours
  • •Identify different types of transmission media.
  • •Compare and contrast wired and wireless media.
  • •Analyze the advantages and disadvantages of each media type.
Week
3

Module 1: Introduction to Communication Networks

2h

Unit 3: Network Protocols

2 study hours
  • •Study the OSI model and TCP/IP protocol suite.
  • •Understand the functions of each layer in the network protocol stack.
  • •Discuss the importance of network protocols in data communication.
Week
4

Module 2: IEEE 802 LAN Standards

2h

Unit 1: IEEE 802 LAN Standards

2 study hours
  • •Explore the IEEE 802.3 (Ethernet) and 802.11 (Wi-Fi) standards.
  • •Understand the specifications and characteristics of different LAN standards.
  • •Discuss the role of LAN standards in network interoperability.
Week
5

Module 2: IEEE 802 LAN Standards

2h

Unit 2: Media Access Control

2 study hours
  • •Study CSMA/CD and CSMA/CA protocols.
  • •Understand how media access control protocols prevent collisions.
  • •Analyze the efficiency of different media access control methods.
Week
6

Module 2: IEEE 802 LAN Standards

2h

Unit 3: Introduction to the Internet

2 study hours
  • •Learn the history and evolution of the Internet.
  • •Understand the architecture and components of the Internet.
  • •Explore the services and applications available on the Internet.
Week
7

Module 3: Network Management

2h

Unit 1: Subnetting

2 study hours
  • •Understand the concept of subnetting and its benefits.
  • •Learn how to calculate subnet masks and addresses.
  • •Practice subnetting exercises to reinforce understanding.
Week
8

Module 3: Network Management

2h

Unit 2: Internetworking

2 study hours
  • •Explore different internetworking devices such as routers and switches.
  • •Understand how networks are connected to form larger networks.
  • •Discuss the challenges and solutions in internetworking.
Week
9

Module 3: Network Management

2h

Unit 3: Network Management

2 study hours
  • •Study network monitoring and troubleshooting techniques.
  • •Understand the importance of network security.
  • •Explore network management protocols such as SNMP.
Week
10

Module 4: Marketing Plan

2h

Unit 1: Business Organizations

2 study hours
  • •Identify different types of business organizations.
  • •Understand the structure and functions of each organization type.
  • •Discuss the advantages and disadvantages of different organizational structures.
Week
11

Module 4: Marketing Plan

2h

Unit 2: Marketing

2 study hours
  • •Learn the basic concepts of marketing.
  • •Understand the marketing mix (4Ps).
  • •Explore different marketing orientations and strategies.
Week
12

Module 4: Marketing Plan

2h

Unit 3: Marketing Plan

2 study hours
  • •Understand the importance of a marketing plan.
  • •Learn the steps involved in developing a marketing plan.
  • •Analyze case studies of successful marketing plans.
Week
13

Module 4: Marketing Plan

4h

Final Revision

4 study hours
  • •Review all modules and units.
  • •Work on assignments and prepare for the final examination.
  • •Focus on key concepts and areas of difficulty.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all study units and focus on key concepts and definitions.

2

Practice subnetting calculations and network addressing schemes.

3

Understand the OSI model and the functions of each layer.

4

Study the different types of transmission media and their characteristics.

5

Review the marketing mix (4Ps) and the steps involved in developing a marketing plan.

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