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BCJ433Social Sciences Unitsintermediate

Public Services Broadcasting

This course explores the principles and practices of Public Service Broadcasting (PSB), examining its role in democratic societies. It delves into the history of PSB, its distinguishing features from other broadcasting models, and its significance in promoting public interest. The course also covers ethical considerations, regulatory frameworks, and the impact of commercialism and government control on PSB's mission. Students will gain a comprehensive understanding of PSB's function as a vital component of media pluralism and democratic governance.

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78h

Study Time

13

Weeks

6h

Per Week

none

Math Level

Course Keywords

Public Service BroadcastingMedia EthicsBroadcasting RegulationNigerian Broadcasting CodeMedia Pluralism

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

📚

Math Level

No Math

🔬

Learning Type

Hands-on Practice

Course Topics

Key areas covered in this course

1

Nature of Communication

2

Broadcast Media in Nigeria

3

Public Service Broadcasting Principles

4

Media Ethics and Social Responsibility

5

Broadcasting Regulation and Control

6

Commercialism in Broadcasting

7

Watchdog Role of the Media

Total Topics7 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assignments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Broadcast Journalist

Apply your skills in this growing field

Media Analyst

Apply your skills in this growing field

Public Relations Officer

Apply your skills in this growing field

Communications Manager

Apply your skills in this growing field

Media Regulator

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Media and EntertainmentGovernment and Public SectorNon-profit OrganizationsRegulatory AgenciesAdvertising and Marketing

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

MODULE 1: COMMUNICATION AND THE MASS MEDIA

2h

Unit 1: Nature of Communication

2 study hours

•Read Unit 1: Definition and explanation of Communication, Elements of Communication, Types of Communication, and Mass Communication.
•Identify the key elements of communication and their relevance to broadcasting.
•Differentiate between personal and mass communication.

Week

2

MODULE 1: COMMUNICATION AND THE MASS MEDIA

2h

Unit 2: The Broadcast Media

2 study hours

•Read Unit 2: Broadcasting in Nigeria, Functions of the Radio, Functions of the Television, and Broadcasting and the Law.
•Trace the history of broadcasting in Nigeria.
•Compare the functions of radio and television.
•Understand the legal framework governing broadcasting.

Week

3

MODULE 2: PUBLIC BROADCASTING

2h

Unit 1: Broadcast Media and the Public

2 study hours

•Read Unit 1: Social Responsibility and Ethics, Broadcasting and Public Interest, Broadcaster and the Public, and Public Broadcasting and Socialization.
•Understand the social responsibilities and ethics of public broadcasting.
•Explain the relationship between broadcasting and public interest.
•Understand the duties of a broadcaster to the public.

Week

4

MODULE 2: PUBLIC BROADCASTING

2h

Unit 2: Public Service Broadcasting and Public Service Media

2 study hours

•Read Unit 2: Public Service Broadcasting and Public Service Media: The Core Challenge, Technological Advancement and the Evolution of Public Service Broadcasting, Public Service Broadcasting: From Transmission to Communication, Convergence and the Public Service Media Ethos, Cross Media and Cross Genre Contents in Public Service Broadcasting, and The public as Partners in Broadcasting.
•Understand the challenges facing public service broadcasting and public service media.
•Explain the evolution of public service broadcasting in the digital age.
•Understand the concept of convergence in public service broadcasting.

Week

5

MODULE 3 BROADCAST MEDIA AND THE WATCHDOG CONSTRUCT: WHO WATCHES THE WATCHDOG

2h

Unit 1: Public Service Broadcasting and the Watchdog Construct

2 study hours

•Read Unit 1: The Mass Media: An overview, Mass Media and the Watchdog construct, The Broadcast Media control, and Who Watches the Watchdog?
•Understand the nature and social responsibility of the mass media.
•Explain the mass media and the watchdog concept.
•Understand the issues in media control.

Week

6

MODULE 3 BROADCAST MEDIA AND THE WATCHDOG CONSTRUCT: WHO WATCHES THE WATCHDOG

2h

Unit 2: Public Service Broadcasting, Commercialism and Government Control

2 study hours

•Read Unit 2: Commercialism and Government Control, Broadcasting and the Gulag of Government Control, and Broadcasting and the Jaws of Commercialism.
•Understand commercialism and government control of broadcasting.
•Understand the role of the National Broadcasting Commission.
•Be familiar with how commercialization can stifle public service broadcasting.

Week

7

MODULE 1: COMMUNICATION AND THE MASS MEDIA

4h

Unit 1: Nature of Communication

2 study hours

•Review Module 1: Communication and the Mass Media
•Focus on the elements of communication and their application in broadcasting.
•Revise the history and functions of broadcast media in Nigeria.

Unit 2: The Broadcast Media

2 study hours

•Review Module 1: Communication and the Mass Media
•Focus on the history and functions of broadcast media in Nigeria.
•Revise the legal framework governing broadcasting.

Week

8

MODULE 2: PUBLIC BROADCASTING

4h

Unit 1: Broadcast Media and the Public

2 study hours

•Review Module 2: Public Broadcasting
•Focus on the social responsibilities and ethics of public broadcasting.
•Revise the relationship between broadcasting and public interest.

Unit 2: Public Service Broadcasting and Public Service Media

2 study hours

•Review Module 2: Public Broadcasting
•Focus on the challenges facing public service broadcasting and public service media.
•Revise the concept of convergence in public service broadcasting.

Week

9

MODULE 3 BROADCAST MEDIA AND THE WATCHDOG CONSTRUCT: WHO WATCHES THE WATCHDOG

4h

Unit 1: Public Service Broadcasting and the Watchdog Construct

2 study hours

•Review Module 3: Broadcast Media and the Watchdog Construct
•Focus on the mass media and the watchdog concept.
•Revise the issues in media control.

Unit 2: Public Service Broadcasting, Commercialism and Government Control

2 study hours

•Review Module 3: Broadcast Media and the Watchdog Construct
•Focus on commercialism and government control of broadcasting.
•Revise the role of the National Broadcasting Commission.

Week

10

MODULE 1: COMMUNICATION AND THE MASS MEDIA

6h

Unit 1: Nature of Communication

3 study hours

•Work on Tutor Marked Assignment for Module 1
•Ensure all questions are answered comprehensively.
•Submit TMA before the deadline.

Unit 2: The Broadcast Media

3 study hours

•Work on Tutor Marked Assignment for Module 1
•Ensure all questions are answered comprehensively.
•Submit TMA before the deadline.

Week

11

MODULE 2: PUBLIC BROADCASTING

6h

Unit 1: Broadcast Media and the Public

3 study hours

•Work on Tutor Marked Assignment for Module 2
•Ensure all questions are answered comprehensively.
•Submit TMA before the deadline.

Unit 2: Public Service Broadcasting and Public Service Media

3 study hours

•Work on Tutor Marked Assignment for Module 2
•Ensure all questions are answered comprehensively.
•Submit TMA before the deadline.

Week

12

MODULE 3 BROADCAST MEDIA AND THE WATCHDOG CONSTRUCT: WHO WATCHES THE WATCHDOG

6h

Unit 1: Public Service Broadcasting and the Watchdog Construct

3 study hours

•Work on Tutor Marked Assignment for Module 3
•Ensure all questions are answered comprehensively.
•Submit TMA before the deadline.

Unit 2: Public Service Broadcasting, Commercialism and Government Control

3 study hours

•Work on Tutor Marked Assignment for Module 3
•Ensure all questions are answered comprehensively.
•Submit TMA before the deadline.

Week

13

MODULE 1: COMMUNICATION AND THE MASS MEDIA

6h

Unit 1: Nature of Communication

6 study hours

•Comprehensive revision of all modules and units.
•Focus on key concepts and theories.
•Review all Tutor Marked Assignments and Self-Assessment Exercises.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

Access PDF Material

Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking Units 3-5 on ethics and social responsibility.

2

Practice analyzing case studies from Units 7-9 related to media control.

3

Review key definitions and principles from Units 1-2 on communication and broadcasting.

4

Focus on understanding the Nigerian Broadcasting Code and its implications.

5

Prepare arguments for and against government control and commercialism in broadcasting.

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